Welcome "The Joey Cat" Design - An Officially Licensed Partnership with Joey Jordison & Oscar Martinez
October 31, 2022
Joey Jordison and Oscar Martinez, owner of merchandise company, Rebellion Republic, developed a friendship in the summer of 2004 while Joey was headlining the second stage at Ozzfest with Slipknot. Oscar, at the time, was working for Century Media Records. The two of them ran into each other at various cities during that summer and they began talking and building a friendship that would continue throughout the years.
Both Oscar and Joey shared a love for extreme metal, movies, and cats, all of which were integral parts of their friendship. In almost every text conversation, they mixed in photos of their pet cats and kept up to date on each other’s furry friends. It wasn’t until the Spring of 2020 when COVID was in full effect that they found the time to work on something fun together that would combine their mutual passions. With Rebellion Republic in full swing, a shirt design started brewing with the plans of releasing it through Oscar’s company. Rebellion Republic had a black metal cat design that donated a portion of the proceeds to various animal groups, so he offered to do something similar with a design both he and Joey would create.
Oscar comments, “From the get go, we wanted to do a design based on a cat because we wanted to give proceeds of the sales to an animal shelter of our choosing. Because after all, we owed it to places like that who gave us our fur babies so it was the least we could do and it felt excellent to give back to the places we adopted from.”
The initial ideas were of different styles of cats and after a few examples were made, Joey’s response was, “He’s too cute. He needs to look like he gets into fights, lives in an alley and drinks motor oil.” Once the initial designs were out of the way, they solidified the direction and The Joey Cat Shirt was on its way to being created. There were multiple revisions to the hair on his tail or on his back, and tweaks to get the elements of the design that resembled Joey just right. They agreed that this was their cat, their own little creation, and both wanted to make sure the end result was perfect.
Once they were happy with the design and it seemed like everything was moving forward, life happened and sadly, their collaborative design went to live in a folder on Oscar’s computer. At that point, only Joey, a few family members, and a handful of artists involved in the creative process had a chance to see the final design. When Joey passed away in July 2021, Oscar decided he wouldn’t release it since he couldn’t do it without his friend by his side.
After the one-year anniversary of Joey’s passing, Oscar was speaking with one of their mutual friends, Mr. Jed Simon. Oscar says, “I don’t know how this came about, but I showed him the design and I told him the story behind it, figuring he would enjoy seeing it too. Jed loved it and when he later spoke to Joey’s sisters, he found out that Joey had actually spoken to them about the design and how excited he was to be working on it. After hearing that, it was like it gave our Joey Cat another life. It felt like it was meant to be and after I talked on the phone with his sisters and shared stories about Joey, as well as talking about the design process of the cat, we all mutually agreed that we should release it. This is something Joey had his hands on and was happy and passionate about. We decided to follow through with the initial idea and it brings me joy to have a way of honoring my friend. Most people know Joey from his amazing musical skills and that unmatchable charisma, I was lucky to know that Joey, as well as the thoughtful and caring person with a sweet soul that would text randomly to check in, share a funny cat picture, and recommend movies or music.”
Joey’s sister, Katie, comments, “In 2020, when everyone was in lockdown, Joey and I talked often. One night in the spring around his birthday, we were texting back and forth and I asked him what he wanted for his birthday. He knew he wanted a Dax Riggs shirt but couldn’t decide on a specific style. Eventually, he settled on a Ouija Board design and I ordered an Acid Bath, ‘Paegan Terrorism Tactics’ shirt for myself. That’s when he mentioned, ‘Speaking of shirts, check out what I am working on.’”
The Joey Cat Shirt features the final artwork Oscar and Joey created on the front, Joey’s number on the arm, and Joey’s logo on the back, and Joey’s logo which was lovingly created for the project by Marcelo Vasco. The design is printed on a soft style 100% cotton shirt and can be purchased at Rebellion Republic’s website through pre-order with the shirts expected to ship out before the December holidays.
A portion of the profits will be donated to the Animal Rescue League of Iowa (ARL) and The New Hampshire Society for the Prevention of Cruelty to Animals (NH SPCA) in honor of the original plan between Joey and Oscar. Both organizations have meant a great deal to each of them and are where many of their cat buddies were rescued from. It’s their hope to support places like ARL and NH SPCA so they can continue to support the thousands of animals needing their help every year and continue introducing people to their new best friends. Both Joey and Oscar hope your next cat or dog is a rescue!
A massive thank you to the following friends who helped make this project possible: Joey Jordison, Kate & Annie, Oscar Martinez, Jacob Clauson, Marcelo Vasco, and Jed Simon.
These are officially licensed items between the Joey Jordison estate and Rebellion Republic.
To purchase the t-shirt and hoodie CLICK HERE.
For more information, please visit:
Animal Rescue League of Iowa (ARL):
The New Hampshire Society for the Prevention of Cruelty to Animals (NH SPCA):